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Distribution Hypotheses

Determining how AirShare's offering will reach and engage customers is a multifaceted proposition that encompasses both digital and traditional channels. The following explores the company's plan for ensuring that their service not only connects with the target audience but also inspires them to join the platform.

Distribution Channels​

AirShare is embracing a predominantly digital distribution strategy, capitalizing on the power and reach of internet-based platforms to connect with both hosts and travelers. The primary distribution channel will be the AirShare website and mobile application, which will serve as the nexus for all transactions and interactions. These direct-to-consumer channels will be augmented by strategic partnerships with travel influencers and tourism boards that can funnel potential users to AirShare. The company is exploring the potential lifetime value of a customer by assessing repeat booking rates and projecting the extended network effect as hosts draw in new guests and vice versa.

Demand Creation​

The creation of demand for AirShare is closely tied to how the brand and its narrative resonate with potential users. It begins with the story of travel, the allure of exploring the world, and the charm of local experiences. This narrative is disseminated through a mix of digital content, including travel blogs, social media campaigns, and strategic partnerships with content creators who embody the spirit of the modern globetrotter. Advertising efforts will focus on illustrating the unique benefits of the platform, appealing to both travelers seeking unique accommodations and homeowners looking for a profitable use for their properties.

Creating Customer Demand​

Creating a buzz around AirShare's service is monumental for entry into the market and will leverage a combination of content marketing, search engine optimization, and targeted advertising to reach the platform's demographic. Promotional campaigns are planned to run across social media channels, tapping into communities of travelers and home décor enthusiasts. Collaborations with travel influencers on platforms like Instagram and YouTube will serve as a crucial vehicle for showcasing the possibilities of AirShare. The company also expects to engage in travel expos and events to foster awareness among its target audience.

How Customers Hear About Us​

AirShare hypothesizes that customer discovery is likely to occur in digital spaces, where reviews and recommendations carry significant weight. To bolster this, they plan to engage with:

  1. Influential travel bloggers and thought leaders who can authentically share the AirShare experience.
  2. Travel expos and events where they can directly interact with an audience that is already interested in innovative travel solutions.
  3. Trusted travel websites and magazines that prospective users turn to for inspiration and reviews.
  4. Community forums where word of mouth can act as a powerful endorsement tool.

Influencers​

Identifying and engaging with trendsetters in the travel and hospitality spheres will be imperative for AirShare to establish credibility and attract early adopters. These influencers will include renowned travel bloggers, well-followed social media travelers, and respected personalities within the community who can deliver authentic endorsements reflecting the core values of AirShare. The company's strategy includes creating an advisory board made up of such individuals to tap into their insights and forge strong community ties.

Through various distribution channels and the creation of demand, AirShare is setting itself up to capture a significant market share within the travel industry. Their well-rounded strategy addresses the holistic customer journey from discovery to advocacy, focusing on building a community around a new way of experiencing travel.